Your product pageis finished.never stops improving.

Your catalog photos in Shopify are never modified. On the optimized page, Darwiny generates new hero shots and lifestyle imagery using your actual product, plus reorders, recrops, and rewrites alt text from your existing library. Everything tests against your originals - winners get promoted, losers revert:

Two layers of checks. Every claim in the copy is validated against your catalog and a list of phrases we don't allow (fake urgency, disease claims, invented specs). Every generated image and video is fidelity-checked against your actual product - right colors, right shape, no invented features. Anything that fails either gate gets blocked, not published:

No - off by default. If you'd rather disclose (some regulated categories prefer it), you can enable an "Optimized with AI" badge from your dashboard. One toggle, your call:

Returns are tracked alongside CVR on the same scorecard. In practice, most variants leave returns flat or improve them - better copy tends to pre-qualify shoppers. For the rare variant that does push returns up, the algorithm catches it and reverts before it eats the lift:

No. Meta and Google scan the landing page, not just the creative. Our pre-publish scan flags banned phrases against the live policy lists (synced weekly) before any variant ships:

No. Before we generate anything, we pull the keywords your page already ranks for from Google Search Console - and require every variant to keep them. Your original stays live as the control, and any variant that drops in search gets pulled within 14 days:

All 4 variants live at your original product URL - Google sees one page, not four. The structured data Google reads (price, availability, ratings) is regenerated from your real catalog and validated before every publish, so rich results stay intact:

Yes. We use Bayesian testing - you get a daily "probability of winning" instead of waiting weeks for a p-value to cross some magic line. At 3K visitors/month, expect a confident read in 3–6 weeks. Underpowered tests stay open; we never force a winner:

Two paste-in steps: drop a `<script>` tag into your `theme.liquid`, then add a Shopify order webhook from Settings → Notifications so we can see purchases. Approve your first variants and they're live. Usually under 10 minutes end-to-end:

Yes - headless is first-class. Liquid themes install by pasting one `<script>` tag into `theme.liquid` - works on Dawn, Vintage, or any custom theme. Hydrogen and other custom front-ends drop in with a small SDK - usually one provider and one component:

// One call, anywhere
const { variantId, html } = await darwiny.assign({
  productId, visitorId,
});

One test covers every SKU. The rewritten copy is shared across the product - sizes, colors, bundles all get the same headline, bullets, and body. SKU-specific specs (size charts, ingredients, per-variant price) get pulled live from your catalog so they stay accurate per pick:

Yes. The variant your shopper saw rides along on every event you already track - GA4, Klaviyo, your subscription and returns apps all see it. No extra setup, no broken reporting:

Approval-gate is the default - all 4 variants land in your dashboard, you ship the ones you trust. Auto-publish is opt-in per product, and hero SKUs can stay manual forever:

Your product-page limit never creates surprise overages: new page activations pause until you choose a larger plan. Tested traffic can move you to the next level only after we successfully email you at least 48 hours before the price changes. If your CVR doesn't improve during your first paid billing period, you're eligible for a full refund under our refund policy: